One-pagers and playbooks
Over the years, we have seen again and again that how you present information is just as important as the information itself. Cram too much information on a screen or a page, combine nonessential and essential facts in one display, or fail to annotate a graph with important contextual information, and you have all the ingredients for an unproductive conversation.
Many of our clients need to quickly review summary information for a large number of opportunities. In these situations, distilling the most important information down to a single page can make all the difference. The one-pager should not only jog the stakeholders’ memories about each project, but also update them on the most important news and changes. After reading a one-pager, a decision making team should be able to place each opportunity in one of the following buckets: