One-pagers and playbooks
Sample playbook (click to enlarge)
Over the years, we have seen again and again that how you present information is just as important as the information itself. Cram too much information on a screen or a page, combine nonessential and essential facts in one display, or fail to annotate a graph with important contextual information, and you have all the ingredients for an unproductive conversation.
Many of our clients need to quickly review summary information for a large number of opportunities. In these situations, distilling the most important information down to a single page can make all the difference. The one-pager should not only jog the stakeholders’ memories about each project, but also update them on the most important news and changes. After reading a one-pager, a decision making team should be able to place each opportunity in one of the following buckets:
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