Sales Planning Software in Pharmaceuticals and Biotechs
What is sales planning software?
Sales planning software is used in the pharmaceutical and biotech industries to drive R&D, marketing, and manufacturing decisions both for in-market products and for medicines still in development. Functionally, it captures sales forecasts for each product in a company’s portfolio across geographies, patient segments, and product formulations. The forecasts are stored in a centralized database, and users have controlled, real-time access through a web browser or desktop application. Visualizations and dashboards provide both a means to validate the forecasts and insights that help drive decision making.